This session will include information to help attendees better understand the risk tolerance profiles and other characteristics of these segments and how available investment choices, including IntraFi® services―ICS®, or IntraFi Cash Service®, and CDARS®―compare. After attending, you will be able to explain how investment needs vary by client type, the challenges posed by various investment choices, and how ICS and CDARS can meet your clients’ needs for peace of mind, returns, and convenience.